Skip to main content

hoopoe holding  is the architecture of a living health ecosystem, sovereign, intelligent, and unreplicable.

Not a clinic. Not a brand. A master-designed system where health, data, and ownership converge.

12+

Years of experience

10x

Offices around the world

Innovation in digital healthcare and personalized care.
Integrating data and AI for better decision-making.
Building sustainable structures for asset growth and protection.
A network of offices and partners across 10 countries.

Over 12 years of design. Hundreds of integrated systems.
One unified platform  authored by a singular vision.  

Over 12 years of design. Hundreds of integrated systems.
One unified platform  authored by a singular vision.  

Over 12 years of design. Hundreds of integrated systems.
One unified platform  authored by a singular vision.  

Over 12 years of design. Hundreds of integrated systems.
One unified platform  authored by a singular vision.  

Over 12 years of design. Hundreds of integrated systems.
One unified platform  authored by a singular vision.  

hoopoe AI, The clinical grade care operating system

hoopoe AI, The clinical grade care operating system

Seamlessly uniting clinics, telehealth, home-care, and wellness apps through our proprietary HoopoeSense™️ AI and healthTech platforms.
Franchising Reinvented Through SEGA™

Franchising Reinvented Through SEGA™

Backed by our SEGA™️ standard, we are redefining healthcare franchising, scaling from Dubai to 200+ clinics worldwide.
Trusted Excellence & IP Leadership

Trusted Excellence & IP Leadership

Built on clinical credibility, exclusive partnerships, and globally protected IP; delivering trust, compliance, and long-term value.
View Video View more

hoopoe emr

hoopoe emr is more than an electronic medical record system. It is the digital backbone of the hoopoe health ecosystem, built entirely in house and never adapted from white label frameworks. Developed from the ground up by our internal teams, it has been granted full international approvals including NABIDH and HIPAA, together with parallel accreditations in European and Canadian jurisdictions, positioning it as a standard capable of deployment across global healthcare systems.

The platform is engineered on the most comprehensive ISO frameworks and is already in active use. It integrates seamlessly with every application within the ecosystem, from TelePharma and nutrition management to CRM and advanced AI driven tools, because all of them are coded under a unified architectural logic. This technical cohesion ensures that data and workflows flow without friction, creating a live and complete picture of every patient and every clinical operation.

A further distinction of hoopoe emr lies in its invisible connection to external analytical and communication infrastructures. Its data environment is designed to align naturally with global marketing and behavioral insight engines such as those of Meta and Google, enabling healthcare management to extend beyond clinical records into population level understanding.

Unlike conventional systems limited to storage and documentation, hoopoe emr functions as a living, data centric infrastructure that elevates clinical efficiency, enforces managerial transparency, and scales across borders. It is this foundation that moves hoopoe beyond the role of a healthcare provider and secures its place as a global ecosystem.

View Video View more

hoopoe telehealth

hoopoe telehealth is not simply an online consultation platform; it is a living interface that interconnects the multiple layers of the hoopoe health ecosystem. Built on the same proprietary architecture that underpins hoopoe emr and CRM, it is neither a rebranded white-label product nor an external adaptation. Instead, it stands as a permanent medical presence that dissolves geographic barriers and makes care an organic part of the patient’s daily life.

Each consultation is conducted through encrypted, fully compliant channels aligned with HIPAA and NABIDH standards, and is instantly recorded in the patient’s electronic medical record within hoopoe emr. Prescriptions, diagnostics and clinical notes flow immediately to clinics, homecare teams and mobile units. This synchronization ensures that continuity of care is not a promise but a living process that functions day by day within hoopoe’s infrastructure.

A distinctive strength of hoopoe telehealth lies in its adaptability to mobility and international contexts. The system has been designed with aviation and hospitality protocols in mind, enabling patients to remain covered even while in transit. In this way, telehealth moves beyond the framework of emergency support and evolves into a lifestyle infrastructure for globally mobile populations.

Unlike conventional telemedicine services, hoopoe telehealth functions as a central gateway of the ecosystem. Every interaction is captured and processed within the same unified architecture that aligns clinical, behavioral and managerial data. This design reinforces transparency, expands the scope of population-level insight, and demonstrates that within hoopoe, telehealth is not merely a communication tool but a strategic pillar for the global expansion of healthcare.

View Video Visit website

hoopoe homecare

hoopoe homecare is not a domestic add-on but a structural extension of the ecosystem, bringing medical and laboratory-grade services directly into the environments where people live and work. Its role is not to provide superficial convenience but to relocate clinical infrastructure into private space, embedding treatment, monitoring and data flow naturally into daily life.

The platform enables home blood testing, infusion therapies and tailored diagnostic packages, all delivered by licensed professionals under full regulatory compliance. Its distinction lies in the architecture that supports it. Every visit is connected in real time to hoopoe emr and synchronized with the broader CRM and application framework. Each action becomes part of a continuous and transparent record that prevents fragmentation and guarantees that data and care evolve together.

For organizations, hoopoe homecare scales further, offering corporate wellness programs backed by digital dashboards that track outcomes and inform managerial decisions. This dual function as both direct patient service and corporate infrastructure establishes homecare as a strategic layer rather than an optional extra.

The defining characteristic of hoopoe homecare is the precision of its integration. Each individual application in the ecosystem could stand alone as a credible product, yet in their orchestration they form something without precedent: a complete 360-degree environment where clinical, behavioral and managerial dimensions converge. In this way hoopoe homecare is not an isolated service but a structural pillar of the ecosystem, securing its ability to address every patient and client need comprehensively.

View Video View more

hoopoe diet

hoopoe diet is not a calorie counter or a commercial app for selling diet plans. It is a structural pillar of the hoopoe ecosystem, redefining the way nutrition, exercise and lifestyle are managed as one continuum. Using advanced artificial intelligence, it translates daily choices into measurable outcomes, from scanning meals and assessing nutrition, to recording structured exercise, to analyzing sleep and recovery.

Unlike generic apps, hoopoe diet functions as a research-driven environment guided by a medical and nutrition team that continuously refines its logic. Every recommendation is clinically validated and practically usable, ensuring interventions are adaptive and personal rather than formulaic.

A distinctive focus lies in exercise. hoopoe has invested in over two thousand minutes of professional training content, including yoga, pilates and structured programs, produced in advanced studios in the Netherlands. This library is not marketing material but a scientific reference, seamlessly integrated into the application to deliver unmatched expertise.

What sets hoopoe diet apart is integration. Each of its modules AI-based food recognition, professional exercise programs and sleep analysis could stand alone, yet within hoopoe they merge with emr, telehealth and homecare to form a 360-degree environment. This transforms hoopoe diet from a lifestyle app into a strategic layer of the ecosystem, capable of reshaping long-term health and wellbeing.

View Video View more

hoopoe health

hoopoe health is the central application of the ecosystem and the first point of contact for every client worldwide. With it, the nearest hoopoe service is always accessible, whether scheduling a clinic visit, arranging homecare, connecting through telehealth or accessing diagnostic tests. Functions that in other systems are scattered across separate tools are here unified in a single hub.

The application also acts as the core of customer engagement. A secure wallet and loyalty framework connect payments with privileges, turning every transaction into part of a continuing relationship. Notifications are not simple reminders but carefully designed signals that guide clients through their programs in a way that feels personal and precise.

At the foundation of this experience is an advanced AI layer that studies behavior patterns across appointments, treatments and lifestyle choices. Rather than issuing generic advice, it generates insights that return to the client as relevant recommendations, subtle prompts or timely encouragements. The intelligence works in the background, shaping a service that evolves with each individual without ever feeling intrusive.

hoopoe health is therefore not a utility but the operational backbone of the ecosystem. Appointment management, medical reports, homecare booking, loyalty, gamified progress and referrals all converge here. Each could stand alone, but within hoopoe they form a structure that has no true equivalent, a platform that scales globally while remaining close to every client.

hoopoe telepharma

hoopoe telepharma is more than a delivery extension. It is the pharmaceutical backbone of the hoopoe health ecosystem, designed as a structural layer rather than an auxiliary service. Developed with the same internal architecture as hoopoe emr, it operates as a regulated environment where every prescription is digitized, verified, and secured against error or manipulation. This foundation gives it the capacity to function across multiple jurisdictions and regulatory frameworks without adaptation.

The platform is constructed on compliance-driven standards and is already in active operation. It connects seamlessly with every application in the ecosystem, from EMR and telehealth to CRM and AI-driven monitoring, because all are written under a unified architectural logic. This cohesion allows prescriptions to move without friction, preserving accuracy, speed, and accountability across every stage of the patient journey.

A further distinction of hoopoe telepharma is its invisible alignment with supply-chain and analytical infrastructures. The system links directly into verified distribution and pharmacy networks, ensuring that medication is released only through approved channels. Its digital environment is structured to remain compatible with international regulatory authorities, enabling oversight that is continuous, not occasional.

Unlike conventional systems that focus on transaction and logistics, hoopoe telepharma functions as a structural guarantee that the pharmaceutical chain does not fracture. It elevates precision, secures compliance, and embeds accountability within the invisible architecture of the ecosystem. In this way, hoopoe establishes telepharma not as a service layer but as a decisive structural node within its role as a global health platform.

hoopoe cast

hoopoecast is the knowledge channel of the ecosystem.
It was started by the founder of hoopoe, also an author whose books are published in more than 190 countries.
The idea was never commercial, it was cultural.
A place to share reflections, research, and conversations that matter.
Its purpose is simple: to raise awareness, not to promote.

The podcast runs as its own branch, independent yet connected.
It brings in the voices of doctors, scientists, and thinkers.
The themes move through health, longevity, and innovation.
Episodes are recorded not to follow trends, but to leave something that lasts.
Each one becomes part of an ongoing record of thought.

Like other hoopoe systems, the process has discipline behind it.
Episodes are archived, indexed, and made referenceable.
They connect naturally with the academy, the EMR, and the wider ecosystem.
Practice shapes dialogue, and dialogue feeds back into practice.
In that loop, the line between media and infrastructure disappears.

hoopoecast is, in the end, an extension of the brand’s philosophy.
It offers a space where knowledge is not dressed as marketing but shared as contribution.
It creates a record of ideas alongside the record of care.
Through it, the ecosystem speaks in a voice that is steady and clear.
What remains is more than a podcast, it is a living archive of awareness.

hoopoe academy

hoopoe academy is designed as a system of codified knowledge. It collects operational standards, clinical protocols, and organizational methods into a single framework. The objective is not training as an event but the creation of a replicable process that can be applied across all branches. Every element is documented, versioned, and distributed through a controlled portal, ensuring that alignment is structural rather than discretionary.

The platform combines different modes of deliverydigital modules, on-site sessions, group instruction, and onboarding programs within one environment. All participants, whether staff or franchise partners, pass through the same structured path. This eliminates variation between markets and reduces dependency on local interpretation. Manuals and published volumes extend the framework, turning tacit knowledge into explicit, transferable material.

Feedback loops connect the academy directly with the ecosystem. Data from EMR, telepharma, CRM, and operational metrics are integrated back into the curriculum. Modules are updated in response to performance indicators rather than abstract planning. In this way, education operates as part of the same architectural logic as technology: iterative, data-driven, and continuously aligned with compliance requirements.

The role of hoopoe academy is therefore infrastructural. It secures consistency, reduces operational risk, and embeds standards into the workforce with the same permanence as technical protocols. The academy does not function as a support service but as a structural layer that ensures every branch operates within the same system logic. What results is not a training center but an internal mechanism for maintaining uniformity, scalability, and long-term reliability across the ecosystem.

hoopoe marketing

hoopoe marketing is built as an internal system, not an outsourced service. It connects directly with global platforms such as Meta and Google, yet it is not dependent on them. The structure is designed so that marketing remains functional even if external channels change or close. This independence makes it a resilient part of the ecosystem rather than a temporary extension.

The system operates through a professional content and strategy team. Campaigns, analytics, and compliance are managed in-house, with creative and technical functions integrated into one workflow. Each action is connected to the CRM and clinical data layer, which allows results to be measured against actual patient and branch performance, not abstract marketing metrics.

Feedback is treated as a structural input. Data from platforms, customer behavior, and operational outcomes feed back into the next cycle. Strategies evolve continuously, but the framework remains consistent across markets. In this way, hoopoe marketing functions like infrastructure: adaptive in execution, stable in architecture.

By embedding marketing at the system level, the ecosystem secures visibility and comparability across all branches. It provides franchise partners with a reliable model while maintaining capacity for local adaptation. The result is a marketing structure that stands independently, partners globally, and operates with the same discipline as the clinical and pharmaceutical layers of hoopoe.

hoopoe Design

hoopoe design is an internal subdivision of the franchise structure.
It operates only in the United Arab Emirates.
Its role is limited to branches that are investor-driven.
The unit manages planning, construction, and redesign.
Control remains with the parent company, not external contractors.

The scope covers the full physical layer of a branch.
Architectural layout and interior configuration are specified.
Furniture, treatment beds, and operational fixtures are sourced.
Upgrades are scheduled and executed under one framework.
Standards are applied consistently across every site.

The process is functional, not decorative.
Design decisions follow clinical workflow requirements.
Compliance rules are built into spatial planning.
Every upgrade is treated as part of operational continuity.
Aesthetics are considered only as extensions of function.

At present the unit works exclusively in the UAE.
This territorial limit enables close supervision.
Investors rely on hoopoe design for complete branch delivery.
Responsibility covers both initial build and later upgrades.
The result is a system that keeps branches aligned over time.

hoopoe mobile unit

hoopoe mobile unit is more than a clinical visit outside the clinic. It is the first mobile infrastructure in the UAE formally licensed for non-invasive weight management and intravenous therapy. Structured under the same ISO and regulatory frameworks as hoopoe emr, the unit functions as a fully accredited medical facility with equal compliance obligations to those of fixed branches.

Its operations are directly synchronized with hoopoe emr, ensuring that every procedure, from infusion protocols to metabolic monitoring, is captured in real time within the central system. This eliminates fragmentation between household care, mobile intervention, and clinic-based practice, and preserves the same managerial transparency and auditability across all channels.

The role of the mobile unit is not logistical but systemic: it establishes a regulated interface between homes, corporate environments, and core clinics. Within this architecture, mobility becomes part of the healthcare backbone rather than an auxiliary service.

Unlike traditional home-care or concierge models, hoopoe mobile unit operates as an integrated clinical node, embedded in the same data, compliance, and analytical environment as the rest of the ecosystem. This structure enables healthcare delivery to extend spatially without reducing quality, standardization, or oversight, securing its place as a transferable and scalable component of the global hoopoe model.

Watch Video

UAE- Clinical Headquarters

Toronto, Canada: elegant hoopoe

Dover, Delaware, US: elegant hoopoe

Singapore: Tech

Dublin, Ireland: Tech

Switzerland: elegant hoopoe

elegant hoopoe is the flagship brand of hoopoe holding and the structural backbone of a global health and wellness ecosystem. From its foundation, it has been built on the principle that true wellbeing begins with mental balance and holistic integration, where health, aesthetics, and lifestyle are treated as one continuum.

Rather than presenting services in isolation, elegant hoopoe creates a seamless flow that connects medical care, wellness, beauty, and daily living into a unified experience. Every client journey is designed to be personal, adaptive, and coherent, guided by a philosophy that places the individual at the center.

More than a service provider, elegant hoopoe operates as a research driven and technology enabled platform, powered by proprietary AI systems that ensure precision, transparency, and global standards across every touchpoint.

With its roots in Dubai and expansion into Europe, North America, and APAC, elegant hoopoe is shaping a new international model for health and wellness, where a wide spectrum of disciplines converge into a single intelligent ecosystem, redefining how wellbeing is experienced worldwide.

Luxury Wellness, Global Trust

From Dubai to the world innovating health and slimming services.

AI-Powered Care, Exceptional Results

Personalized, non-invasive treatments with international reach

Grishana is the structural backbone of the hoopoe ecosystem, combining regulatory authority, scientific depth and operational infrastructure into a unified platform of trust.

Recognized by the UAE Ministry of Health and Prevention and holding both pharmacy and commercial licenses, Grishana is one of the region’s few organizations with full legal capacity to import, store and distribute advanced medical technologies. As the exclusive regional representative of Cutera USA for TruBody and TruSculpt, its advanced hub in Al Qusais, Dubai serves as a central command for clinics, franchise partners and the TelePharma network.

Beyond infrastructure, Grishana has established itself as a trusted voice in health and wellness. With over six hundred analytical and educational publications on grishana.life, it provides physicians, patients and investors with a credible foundation for decision making. This intellectual role has been internationally recognized through the publication of Nourish Your Lifestyle: A Journey to Optimal Health, released by the global publisher Austin Macauley and distributed across leading bookstores throughout the GCC. The book demonstrates that Grishana is not only an operational authority but also a thought leader shaping the future of wellness in the region.

By combining compliance, knowledge and vision, Grishana stands as a strategic health authority at the heart of hoopoe holding, bridging global innovation with regional needs and advancing a standard defined by transparency, quality and intelligent growth.

Global Innovation, Local Expertise

Delivering advanced aesthetic and medical technology across the hoopoe ecosystem.

Powering Clinics & Digital Health

From world-class devices to integrated TelePharma services.

Nourish your lifestyle

Grishana Health presents “Nourish Your Lifestyle: A Journey to Optimal Health.” This book offers practical guidance on dietary recommendations, helps readers make informed decisions about nutrition, and explores the intricate relationship between health and diet. Stay tuned for the global release with Austin Macauley company.

Get Your Copy on Austin Macauley
Play Videovideo previewPlay Video
Play Videovideo previewPlay Video
Play Videovideo previewPlay Video
Play Videovideo previewPlay Video
Play Videovideo previewPlay Video
Play Videovideo previewPlay Video

Stay healthy and energized at home with our personalized fitness and wellness plans. Enjoy guided workouts, nutrition tips, and easy routines, all in the comfort of your own space.

Fit & Healthy,
Anytime

Why Choose Our Plans?

Personalized workout plans
Nutrition tips & meal guides
Progress tracking tools

Over 80% of our users improved their fitness levels within the first 3 months

Our personalized workout and wellness plans are designed to deliver visible results faster, helping you stay motivated and on track.

This is not the creation of a brand and not the founding of a company. It is the authorship of an ecosystem engineered with intent and assembled with precision. In this place, philosophy is not decoration but the very structure itself, alive in every line of code and every curve of care.

Shahriar Shahir Barzegar
×
As seen in the global news:

“Dubai wellness brand ‘elegant hoopoe’ sets stage for global expansion with AI-driven franchise model”

Khaleej Times
Read More

“SEGA™: elegant hoopoe's innovative alternative to US FDD for global franchising”

Gulf News
Read More

“Dubai’s hoopoe holding Develops Integrated Healthcare Ecosystem Combining Clinics and AI”

The Arabian Wallstreet
Read More

“elegant hoopoe presents GCC franchise investor opportunity”

Gulf News
Read More

“Shahriar Shahir Barzegar's elegant hoopoe Launches Global AI-Powered Franchise”

Gulf Today
Read More

“Dubai's elegant hoopoe announces global wellness franchise expansion”

Gulf News
Read More

“elegant hoopoe to ignite the GCC expansion with franchise investor opportunities”

Khaleej Times
Read More

“elegant hoopoe Offers Full Non-Invasive Body Transformation With Advanced Technology”

News Wire
Read More
×

Quick Access

hoopoe Health

hoopoe Diet

hoopoe EMR

hoopoe telehealth

hoopoe holding 

hoopoe holding 

hoopoe holding 

not just a company 

not just a company 

not just a company 

The first health ecosystem engineered as a scalable organism

Digital Products
Franchise & Investment
Ecosystem
Blockchain
hoopoe EMR
Assets
Contact

© 2018 – 2025 hoopoe holding Ltd

WhatsApp